How Can We Get Started On Digital Transformation
How Can We Get Started On Digital Transformation
Companies are in a never-ending cycle of creating value, monetizing value, and defending value. While the cycle keeps repeating itself, the way a company goes about the cycle changes over time.
We can define digital transformation as integration in all its areas and resulting in deep-rooted trousers in terms of the working systems of businesses and how usage provides value.
The main purpose of digital transformation is to fundamentally change the way companies create value, earn money, defend and provide the most needed competitive advantages.
Digital transformation can be our answer to many of the questions that our company faces nowadays. For example:
• How can we advance our company from its current position?
• How can we announce our company to new markets?
• How do we stand out in the industry?
Our answer to all these questions is that there are 8 steps we need to do to start digital transformation.
1. What Is Digital Transformation for you?
The first critical step in starting digital transformation is determining what digital transformation means for our company. Thinking big is important at this step. You should take on count your challenges, maturity, industry, competition, value chain, customers, ecosystem, and all other variables that affect your business. We should use this information to describe what digital transformation means for your organization in its specific context, why you need it, and what you are trying to achieve.
2. Creating a Digital Culture
We can say that creating a digital culture is the main rule of digital transformation.
In our frequently digitalized world, a modern workplace must find the harmony between the hierarchy of a traditional organizational structure and the fluidity of a network, just as a modern smart building needs to find the compromise between maximizing employee potency and environmental sustainability. To spark a change in digital culture, you must begin thinking in a “boundary-less” way across your internal organizations. Your work needs to be measured with real data, and that data needs to be used to provide employees in ways that let them truly understand and serve their customers.
Learning from this data, your teams need to operationalize their shared accountabilities with processes that help other teams become more successful.
3. Current Capabilities
- At this stage, you need to evaluate what talents you have in your company. All activities that are done to examine your technology stack, technologies and employees and get to where your company is now, should be considered.
4. Determining how to switch to digital
- With both your objective and capabilities established, you will be in a good position to evaluate the various digital transformation alternatives that exist for you.
- Ranging from front-end transformations such as products and customer experiences to back-end transformation such as cloud and IT infrastructure – or solutions that transform both – there are a wide number of options to consider when building a digital transformation strategy.
- Redesigning products to have a digital component such as IoT.
- Building digital ecosystems by harnessing Big Data, connectivity and the cloud.
- Transforming operations and factories using automation, machine learning, or 3D printing.
- Building a strong IT infrastructure in order to provide a central digital nervous system for your organization.
- Evolving your customer experience to take advantage of digital technologies and include features such as chatbots or online booking.
Your strategy might be a combination of internal and external transformations, or it might just be one small change. Regardless, it is always important to remember that any digital solution is meaning an end, always keep your end goal in mind when setting your digital transformation strategy to ensure you are bringing value to your customers and your business and not just adding new technology for the sake of it.
5. Correct Participation for the Digital Transformation Journey
Chief Digital Officer is charged to lead digital transformations. Some organizations prefer to hire a new employee to fulfill the role of digital transformation manager, while others fill the position in-house. You can choose the strategy that fits you best.
CDO is the person who:
- Collaborates with CEO, unit leaders, and financial offers, shaping the company’s strategy.
- Makes sure that customer interests lie at the core of digital strategies, describes a detailed customer’s point of view and creates customer maps.
- Analyzes trends, scales the business landscape, keeps contacts with partners and customers, and revisits existing strategies.
- Decides which tech projects should be continued or discontinued, provides budgeting insights, and builds scaling plans.
- Takes risks
Most importantly, CDO is a person with a deep IT digital transformation experience. It’s someone who has a strong vision of where the company will be in 5 or 10 years and knows what steps to take now to get to that point. A good CDO is defined by strong analytical skills, software development expertise, and high-level communication abilities.
6. Data Strategy
We have a lot of data collected from so many sources in the digital world. It is both an opportunity and a challenge for us to gather all these data together, analyze them, make better decisions, and achieve better results. Too often, the data is fragmented with limited effort to bring the data asset together into a single coherent entity.
Your data strategy must begin with the end in mind and include a plan with clear results. If you don’t tie together your data in a important way, there is a danger you will veer from wrong decision to wrong decision, based on a superficial look at fragmented or incomplete information. In a worst-case scenario, your data might not even be grounded to reality by leading you to become ever more comfortable while making catastrophic decisions. That’s a danger of using data that is not connected to the point. It’s fragmented and it doesn’t get you where you need to go.
Taking advantage of the power of artificial intelligence and machine learning, connecting data allows us to think differently. Artificial intelligence and machine learning are tools we use to identify unclear connections, insights, and trends. Artificial Intelligence and machine learning are useless without real measurable data.
7.Prepare Your Workforce for Transformation
For the company, communicating your plan and insight clearly is as important as creating a strategy. If the value of digital transformation is not well communicated to employees, the company may not be able to gain internal involvement from its employees. Provide enough training to prepare employees for digital transformation with transparency, a clear structure and plan.
8.Start Digital Transformation
At the end of all steps, you can now start your digital transformation. Companies that experience successful digital transformations are those that have set their aims on the final vision and are trying to build the business for future success and growth.
At Ronwell Digital we offer a full cycle Digital Transformation including consulting, providing the right tools and strategies for your business with all its technological and IT-related services. We work together for a better performance, increasing market share and sales funnel through the newly discovered digital channels.